Why Loella?

Innovative construction combines support with unparalleled comfort. Our bras are made out of wide, stretchy bands that replace the need for underwire and lifts up to three inches.

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Full-coverage cups

Our cups are made of soft, breathable material that molds to the shape of your body while still giving you an overall rounded shape.

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Pullover style

Bras are smooth against your back and no annoying clasps

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Reimagined straps

Stretchy straps are connected to the base and help further lift the weight from the bottom of the breast upward to evenly distribute weight along the upper body.

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Lifts without underwire

A 1½ inch soft, yet sturdy band creates a shelf for the base of the bra. This is what does the original lifting.