Why Loella?
Innovative construction combines support with unparalleled comfort. Our bras are made out of wide, stretchy bands that replace the need for underwire and lifts up to three inches.
Full-coverage cups
Our cups are made of soft, breathable material that molds to the shape of your body while still giving you an overall rounded shape.
Pullover style
Bras are smooth against your back and no annoying clasps
Reimagined straps
Stretchy straps are connected to the base and help further lift the weight from the bottom of the breast upward to evenly distribute weight along the upper body.
Lifts without underwire
A 1½ inch soft, yet sturdy band creates a shelf for the base of the bra. This is what does the original lifting.